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Films/Television shows are creative content designed to serve as a means of entertainment. Or can be described as the medium of an artist to express their creativity. The biggest strength of these shows is that it reaches out to a wide population and has an impact on its viewers who tune in to this content due to factors which differ from person to person. Although it is not the onus of the films/television shows to play a direct role in dealing with issues faced by a nation, society or environment yet it plays the role of an intermediary thereby making it a potential influencer. So, there arises a need to analyse the content aired via various screens at the home or in theatre and watched by people across geographical boundaries, age groups, income groups and communities.
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